2.1 million households let the DTV transition pass them by



Just in case you were living in fear of another last minute switch on the digital TV transition date, be at ease, President Obama issued a statement urging those who aren't ready yet to prepare as there will be no further delays, and for those of us in the know to make sure that people around the way are getting the message. With a week to go (again) is there anyone still reading this that hasn't gotten their digital TV future straightened out yet?
It's no secret that loads of folks loathe their cable company, but for some apartment dwellers, there's exactly one choice of service providers for TV, internet, and/or phone service. See, cable companies in some areas (read - anywhere they can) have negotiated exclusive distribution rights in buildings that they wired up, keeping other services at bay. Well, those castle walls are crumbling as a the Court of Appeals in Washington has upheld the 2007 FCC ruling that banned such practices as anticompetitive. Don't expect this decision to revamp the entire landscape -- cable companies are well-versed in how to keep competition down -- but this decision should make it easier for offerings like FiOS and U-verse to make inroads to dense metro areas. If all that's standing between you and FiOS is a shady cable company arrangement, now's your time to grab some fiber!
With less than 5-percent of US homes failing to make it under the analog shutoff limbo stick (and still a month to go), there's no reason that come June 12th a whole lot of stations won't be conducting their own shutoff festivities. Just to make sure that there won't be a pack of digital lemmings headed for a step function-like cliff, the US Senate has introduced the DTV Cliff Effect Assistance Act, which allocates $125 million through 2012 to help pay for digital repeaters and translators to fill in those areas that will go uncovered after the switch occurs. This is government money, so you know there's a few strings attached -- in this case, the new bits of infrastructure will also have to serve up wireless communications and broadband traffic where possible. Let's see -- more people with DTV and broadband wireless coverage? Add a tick in the "yes" column for us, please!
Here we are, a little more than a month away from the
Oh, brother -- you had to see this coming, didn't you? Soon after details of the California Energy Commission's proposed TV efficiency standards leaked out, the Consumer Electronics Association (CEA) has fired back a shocking press release in order to sound the alarm and get people in opposition. According to its "research," setting arbitrary limits on television electricity usage will end up costing California $50 million annually in state tax revenue and will destroy some 4,600 jobs in the TV sales, distribution and installation business. In the CEA's eyes, this proposal "eliminates consumer choice and will remove 25 percent of televisions from the market." Naturally, all of these assertions pay no attention whatsoever to the environment, and while we won't bother with inserting any politics here, we'd advise hitting the read link just to see what blatant bias looks like in its purest form.
As widely expected by most folks who speculate on such things, President Obama has now formally nominated lawyer and former venture capitalist Julius Genachowski to head up the Federal Communications Commission and fill the slot vacated by Bush appointee Kevin Martin. Among other things, Genachowski's nomination is particularly notable given his support for net neutrality, which he made quite well known during the Obama campaign in his role as a top technology advisor. Of course, if and when he gets confirmed, he'll also have his hands full with a few other tricky issues, including the widespread rollout of broadband services as a result of the recent stimulus package, and that small matter of the digital TV transition.
Given that the expectation was for hordes of confused TV viewers to phone in over the past two days in order to ask why their local OTA station was suddenly unavailable, it's no shock to see a big deal made of successfully managing through it. For those unaware, 421 stations decided to go ahead with their originally planned DTV transition date of February 17th, and we're told that over 28,000 perplexed Americans dialed 1-888-CALL-FCC on Tuesday for assistance in getting their sets working. The call center was setup to handle around 100,000 calls on the day that US broadcasters were previously scheduled to go from analog to digital, but obviously, far fewer people either a) cared or b) needed help. See, that wasn't so bad, was it?
Seriously, ION, this is getting ridiculous. With a healthy dose of spin, ION TV is delaying its planned February 16 HD launch by a month so it will not coincide with the confusion around the DTV transition. We'll admit that the state of the analog shutoff is a real mess, but somehow we think that any money-making enterprise would want to sweep in with advertiser-loved HD content to put before viewers' eyes. Anyhow, the service is now planning to pull the HD trigger in 20 markets on March 16, and then 25 more markets on what we assume will be perfectly normal, nonconfusing days later in the year.








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